Monday, 6 May 2013

The Deliciousness of Yogoorus ...

Yogoorus (pronounced yo-gurus) has launched at Melrose Arch — bringing with it a whole new frozen yogurt taste experience in an exciting selection of 40 flavours and 70 toppings ...

Yogoorus opened its first store in December 2012 at Cedar Square in Fourways where it captivated the young at heart with its ‘serve yourself’, ‘weigh and pay’ concept and delicious product. Yogoorus is more than mouth-watering magic, it exudes fun too. Customers love the experience of using the machines that dispense swirls of frozen yoghurt and choosing from the vast range of toppings. The selection is then weighed – and priced accordingly,” explains Ruben Schoeman, one of 4 entrepreneurial gurus behind this development, along with partners Manny, Carlos and Joe Pestana.

The flavours range from exotic ‘fruity tooties’ such as watermelon, pomegranate and mango & pine, to ‘wacky ‘n wicked’, which includes Turkish delight, liquorice, white chocolate, and nutty toffee. The toppings include nuts and muesli, daily prepared fresh fruit, chocolate and sweet and sour treats.
Some of the Yummy Toppings ♥

Added to the array of taste sensations available from Yogoorus is a real health benefit. Yogoorus is a healthy treat as the frozen yoghurts are 98% fat-free, they contain live probiotic yoghurt cultures, natural fruit purées, preservative-free flavourings, and premium quality, fresh milk — all of which is sourced locally.

My choice of Yogoorus — Coconut, Peanut Butter & Honey and Watermelon!

Adding further to the fun factor is the appealing retro-slick branding, interior design furnishings, together with large plasma screens featuring music DVDs and high profile sporting events.

Comments Joe Pestana, “Two of the strongest consumer trends globally are health and indulgence; usually the two don’t go together – but with our frozen yoghurt offering they do. Already the stores are exceeding expectations as customers come back again and again, either to try a new selection or to have another helping of their favourite combination.”
And I will be coming back for the Watermelon Froyo 

The Melrose Arch store opened on Saturday 4 May to an unprecedented performance by 1st Project (who are just EPIC) and the pounding sound of Drum Machine, South Africa's only Percussive Performance DJ, with Shannon Ellinas as the man behind the machine. Using a 55-inch transparent Holoscreen, accompanied by 13 light drums and cymbals, he combines the latest in music, technology and percussive showmanship to rock dance floors around the world — dazzling the invited guests at the Yogoorus official launch event.

Photo-booth Fun from the Yogoorus Event with my friend Emma

Yogoorus can be found at:

Cedar Square (Upper Level), 
Shop U3.11, 
Cedar Avenue, 

Melrose Arch Galleria Mall, 
Shop SL31, 
The Piazza, 
Melrose Arch 

Trading hours: 
9:00 to 18:00 from Monday to Thursday, Sundays and public holidays
9:00 to 20:00 on Fridays and Saturdays. 

Follow Yogoorus on Facebook and Twitter #YogoorusMA.

1 comment:

  1. I spotted you in their YouTube video of the event :)