Monday, 24 June 2013

Aldo: Check Your Hedge SS 2013

This season, ALDO presents a marketing campaign as fresh as the grass is green.

ALDO has unveiled CHECK YOUR HEDGE, a global marketing campaign that celebrates the days when summer’s great escape becomes an adventure close to home. Who needs to go anywhere when the sun’s so high and there’s a garden getaway calling? ...

For the shoot, accomplished photographer Dan Jackson lent his camera eye to a bold, graphic vision of an ALDO summer. Leafy greens and poolside blues inspired by David Hockney are given an over-the-top pop-art twist by models Jourdan Dunn, Emily DiDonato and Florian Van Bael.

“We decided to mix it up in 2013 - a sophisticated and ambitious concept, a strict styling code, a new photographer, two girl models instead of one, and capped by a bold early 90's nod to one of our favorite bands from back in the day. CHECK YOUR HEDGE is mischievous, elevating, and inviting all at once. It feels confident, like when someone winks - not in a flirty way but in the 'I get you and I get it' kind of way,” explains Douglas Bensadoun, Creative Director — Vice President, Marketing, ALDO

The launch is supported by an integrated marketing campaign across a variety of platforms including print, online, out of home and social media. 

So unplug, kick back, hit the pool, and CHECK YOUR HEDGE, — before you miss the party brewing in your own backyard. 

The SS13 campaign and collection will only be in ALDO stores from the end of July  beginning August 2013. 

Founded in 1972, ALDO Group is a leading international retailer for fashion footwear and accessories with over 1,600 stores in 80 countries. ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach.

1 comment:

  1. Love this campaign.. very quirky idea... Are you going to the July by the by?