LIU JO joins Stuttafords’ World of Brands

Stuttafords is proud to announce that Italian fashion brand Liu Jo has joined its world of brands, with an exclusive selection in their Sandton City flagship store. Under the creative direction of Marco and Vanni Marchi, the Liu Jo creative philosophy is devoted to the enhancement of natural femininity and beauty of every woman, expressed through a style that is refined, glamorous and always opens to individual interpretations ...

Carpi, Italy’s top knitwear industrial cluster is where Liu Jo was born in 1995. Since its first steps in one of the best “Made in Italy” apparel clusters, to the opening of a 350m² flagship store in one of the world’s most important cities, year after year Liu Jo has written the chapters of a story that came to become a full fledged entrepreneurial philosophy that stemmed from a particular take on the contemporary woman: “femininity” is certainly the keyword of the Liu Jo customer and it’s always the basis of all the collections and products that embody the brand. The woman that wears Liu Jo shows glamour, freshness, modernity, self-confidence, wide-ranging appeal, irony and Italian Style among every peculiar feature. Today the company has over 320 mono-brand stores and over 5,500 multi-brand stores all over the world. 

The Liu Jo Jeans Fashion collection for Summer 2014 is made for the woman with attitude who loves to follow new trends without ever neglecting elegance, refreshing her sophistication through the 3 themes in the collection: 

• The Rebel Rock mood is versatile, perfect for everyday occasions or special evenings, where distinctive rhinestones, sequins and pyramidal studs decorate soft blouses and T-shirts with embroidered edges and tattoo prints, where roses feature heavily. 

• The True Marine mood finds its smarter soul with a powerful denim attitude, revolving around aquatic shades such as Hawaii, Dark Blue, True and Blue Navy, through to the warmer Lady Peach and Rebel Rose. This range is full of new ideas and washes, with tears and darns giving these items a used but cool, contemporary look. 

• The underlying theme of the third and fourth instalment is a Texan take on an ethnic, summary and breezy twist to give the Liu Jo woman the “new cowgirl” look, as she navigates through urban landscapes, wearing loose, soft long skirts and sanded viscose overalls with cotton muslin waistcoats and shirts with coats of arms embroidered on them or metallic gold decorations or sleeveless denim ones in used washes with tiny hammered studs and rhinestone nails for a lived-in but feminine mood. 

Finally, all of the 3 themes are accessorised by lightweight jacquard pashminas in natural beige shades and light gauze, to add a finishing touch to a casual or shabby-chic look. 

Visit Stuttafords Sandton, where you’ll see why Liu Jo has something to suit your every mood, in a way that will enhance your elegance and personal style. 

Stuttafords is the exclusive stockist of Liu Jo in South Africa.