MARTINI, one of the most iconic brands in the world, launched an exciting new campaign on Wednesday May 23rd, to find the next Female MARTINI Advertising Star with Christian Louboutin as the international judge ...
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| Christian Louboutin and Yuri Buzzi pose at the GLOBAL LAUNCH OF MARTINI® Royale Casting
Named after the MARTINI Royale drink, The MARTINI Royale Casting is a global search to find a woman who demonstrates the philosophy of MARTINI:
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‘LUCK IS AN ATTITUDE.’
In addition to following in the footsteps of previous MARTINI stars such as Charlize Theron, Nicollette Sheridan and Monica Bellucci, the casting winner will also receive:
- €150,000
- 12 pairs of Christian Louboutin Shoes
- 12 Designer Outfits
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| GLOBAL LAUNCH OF MARTINI® Royale Casting with designer Christian Louboutin |
The MARTINI Royale Casting launched in style with 100’s of women (25 years of age or above) arriving at the London Design Museum to enter the first ever live casting.
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| GLOBAL LAUNCH OF MARTINI® Royale Casting with designer Christian Louboutin |
During the casting DJ’s played, drinks were served and women entered WWW.FACEBOOK.COM/MARTINI where they uploaded a short video showing why they should be the next MARTINI star.
The MARTINI Royale Casting went live across 25 countries on May 28th from Brazil to Spain, South Africa to Italy. The successful candidate will be chosen in October by Christian Louboutin and a high profile judging panel.
THE QUESTION IS:
DO YOU HAVE THE RIGHT ATTITUDE TO BE THE NEW MARTINI STAR?
Source: Press Release
All Photo Compliments of Getty Images
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