Wrangler Product Innovation in Fall/Winter 2013 - Broken Twill

Established in 1904, Wrangler has crafted many milestones by creating breakthrough innovations in the denim history, including the Wrangler unique seven icons of jeans that repackaged to the market successfully last season. In Fall/Winter 2013, Wrangler introduces “Broken Twill” denim, one of many ground-breaking inventions still playing an important role in the present denim trend...

In the past, denim fabric was weaved with standardized one way of left and right grain; the result that jeans made by fabric in this way encountered a common leg seam-twisting problem. 

Aimed at offering the best denim quality to consumers, Wrangler created a breakthrough denim invention in 1964, named “Broken Twill” — the unique zigzag fabric weave that eliminates leg seam-twisting problem even when denim is washed. 

This unique “Broken Twill” denim weaving technology has further enhanced the comfort, durability and flexibility of denimwear. 

In this season, Wrangler has evolved its signature zigzag-weaved “Broken Twill” to create a modernized and beautifully distressed “Broken Twill” denim collection to give you a character like no other.

“Broken Twill” denim is now available in Stuttafords nationwide.

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About Wrangler:

Wrangler is the one of the 3 biggest denim brands with over a 100 years of denim heritage. Founded in the USA in 1904, Wrangler was originally named Blue Bell and has its roots in workwear. It was renamed Wrangler, meaning “working cowboy”, in 1947 and focused on delivering denim innovation and authentic craftsmanship devoted to its denim heritage. The iconic “W” stitch is the signature of Wrangler, distinguishing it from the “Lazy S” of LEE and “double arcuate” of Levi’s.

Check out the Wrangler Fall / Winter 2013 collection at Wrangler stores.

via Brand Ambassador