Thursday, 16 May 2013

Kate Bosworth's First For Topshop


TOPSHOP has launched a collection inspired by Kate Bosworth. The 16-piece range is designed to be the perfect festival wardrobe, including shorts, dresses, waistcoats and shirts.


"I've always had a love of fashion. To gain learning experience from the Topshop design team has been a great opportunity for me," said Bosworth. "Our intent was to create fresh, wearable, and effortless festival pieces. I am proud of our work together and I adore these pieces, they fit perfectly with the mood of the Topshop Festival collection." ...

The actress' relationship with the high street store started at Christmas, when she sung in Topshop's festive video campaign, shot by her fiancé, Michael Polish. The muse has already worn a few of the collection's new pieces - stepping out in the patterned waistcoat and brown ankle boots at Coachella in April - but she'll offer her take on how to best wear the range through a short interactive film, named The Road To Coachella, once again directed by Polish. Each item featured in the video will be available to buy, including the soundtrack, which users can download from iTunes.



"Kate and I were discussing the summer trends and how she had been one of our inspirations," said Topshop creative director Kate Phelan. "She was here working with us on our Christmas project and the next day Kate came in with all these incredible images and references and shared what her ultimate festival outfits looked like. It is an organic extension of Kate's fashion sense aligned with the Topshop brand - we think that's fresh and exciting."





Topshop's festival celebrations don't end there - the brand will host a series of secret pop-up gigs from exciting emerging talents at various locations all over the world, events open to randomly selected customers. A music partnership is also in the pipeline, with details to be unveiled later this month. I'm just hoping that Topshop South Africa will also be featuring this collection on their shelves (hint hint).




Via Vogue

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