Sunday, 16 February 2014

Park Avenue Collection — Indulge in the Sophisticated

Channel uptown style with Park Avenue; the glamorous new collection from Forever New. In an elegant take on urban fashion, these feminine looks will take you from day to night with ease ...

Make the sidewalk your catwalk with new takes on your favourite looks; stylish dresses, separates and jumpsuits. Modern silhouettes in decorative floral prints and brocades are updated for the new season with delicate detail and statement laces. 

Sweeping pastel-hued gowns are encrusted with statement embellishments that are captivating and perfect for that special event. 

Accessories are ladylike and luxe, with oversized day totes and structured clutches, in powder pastels or monochromatic shades. 

Footwear makes a beautiful finishing touch to our uptown collection. Heels and wedges are sky high with on trend ankle straps, while open toe booties offer a modern edge. 

Some of my Favourite Pieces from the Collection:

Left: Audrey textured stitch sweater R799
Right: Madison fallaway sequin cardigan R699

Claudia one shoulder lace dress Park Ave R1599.00

Left: Marion Spray Necklace R299.00
Right: Heather Embellished Watch R299.00

Step out in the stylish Park Avenue collection, available in all Forever New stores and at select Edgars stores from 20 February 2014.

All images via Forever New

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