Friday, 4 April 2014

4 Weeks. 4 Challenges. 1 Unforgettable Journey.

You’re invited to embark on a journey with Wrangler – from the highest peaks to the freshest waters – it doesn’t really matter where you go, as long as you answer the call of the open road and live life under the sun

Welcome to the Wrangler Sun Chaser Challenge, a month-long event that aims to bring out your adventurous spirit, urge you to leave all daily banalities behind and chase new horizons. Live across 9 countries in Asia-Pacific from April 14 - May 11, this is a true regional hunt for the ultimate adventurer among our dedicated Wrangler fans ...

Every week Wrangler is challenging you to conquer new territory and share your adventures on their Instagram hashtag #WranglerSunchaserWrangler South Africa’s followers and fans on Instagram and Facebook, respectively, will have to post their image embodying the call of the open road and living life under the sun, captioned with the hashtag #WranglerSunchaser and “tagging” Wrangler South Africa in their image. There will be 4 weekly winners who will stand the chance of winning the grand finale prize.

What’s in store, you ask? They will be rewarding the week’s best adventurer with prizes from Stuttafords to the value of R2000, while 1 lucky winner will stand the chance to win the regional finale prize: a 5-day trip to a destination of choice in one the following countries – Australia, China, Hong Kong, India, Indonesia, Mynamar, Philippines, South Africa and Thailand. The ultimate adventure!

Every challenge is closely linked to Wrangler's core product propositions – our 7 Icons heritage made for the rider, a combination of elements that make every piece of Wrangler clothing what it is today. Each product is engineered to support you on the open road, so we’re challenging you to explore and be creative.

The campaign will go live on and across Facebook and Instagram  – follow them to keep up with the latest sun chaser challenges.

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