Forever New: Marrakesh Summer

Be transported to exotic Morocco with Marrakesh Summer, the glamorous new collection from Forever New ...

Forever New Introduces Sugar Blossom

Romance and femininity are in the air in Sugar Blossom, the latest collection from Forever New. A fresh bouquet of floral prints meets a palette of pale, creamy pastels apparent in each exquisitely soft piece. Signature feminine style is key and softly draped silhouettes are given pretty updates, with delicate 3-D applique applied to sheers and textures ...

Forever New introduces the Twilight Symphony Collection

Romantic elegance encapsulates the ambience of March, with dream-like appeal in Twilight Symphony, the harmonious new collection from Forever New ...

Boho Chic

Flower Crown: Oasis in London

Top: Forever New

Maxi Skirt: Forever New

Sandals: Prato at Edgars

Bangles: Assortment from Jewels and Lace,  Topshop and Mr Price

~ ♥ ~

Moonlight Sonata

The romantic allure of first spring is captured in Moonlight Sonata, the whimsical new story from Forever New ... 

Forever New's Botanica Collection

Inspired by bouquets of blooms and Monet’s garden landscapes the new Botanica Collection from Forever New offers fresh, new found femininity ...

SAFW Design Capsule

If you haven't seen the Edgars X SA Fashion Week Designer Capsule Collections at the Edgars Flagship store in Melrose Arch — Where have you been? 

Thursday Night was the official Launch, so keep reading if you are Q-rious to know what happened...

Fundudzi by Craig Jacobs visits Edgars

Fundudzi by Craig Jacobs will be introduced to the SA Fashion Week Design Capsule at the Edgars Melrose Arch flagship store from March 21st ...