Just in time for Spring comes the first-ever 466/64 Pop Up Store, bringing the vibrant fashion brand right into the heart of Nelson Mandela Square, Johannesburg ...
South Africa’s first global fashion brand, renowned for reflecting the different hues, textures and incredible energy of Africa in its seasonal collections, makes its pop up debut on 4 September 2013.
The 400 square metre 466/64 Pop Up Store will open for a limited time only until end January 2014, and will launch with the brand’s latest summer season range, a 466/64 kids range section, and a limited selection of favourite items. The 466/64 Pop Up Store will also offer some hot spring and summer value deals, as well as specials over the festive season, giving individuals the chance to celebrate the end of the year wrapped in the bold colours and patterns that are integral to 466/64’s much-loved signature style.
“We have been looking for the perfect time and space to give our customers an opportunity to enjoy a broader and more dedicated brand experience,” says Wayne Bebb, CEO of Brand ID, the license holder and custodian of the 466/64 fashion brand.
Since 466/64's inception, the design team has been known for creatively weaving the iconic inspiration of Nelson Mandela into the clothing. “We are a fashion brand with a purpose and part of that purpose is to take forward Nelson Mandela’s humanitarian legacy,” says Chris Vogelpoel, Creative Director for 466/64.
“The response to the brand has been exceptionally positive both locally and internationally and we’re looking forward to a busy and successful phase ahead,” continued Bebb.
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| Image from 466/64 Summer 'Freedom' campaign shoot (Totally LOVE the Variety of Prints) |
“Over and above our Spring Pop Up we have plans for a stand-alone store in South Africa for 2014, and, together with our international partners, are finalising the plans for the launch of 466/64 in Brazil, Europe and the UK in early 2014”.
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| Image from 466/64 Summer 'Freedom' campaign shoot |
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