Tuesday, 29 July 2014

AmaShova: Durban’s Favourite Cycle Race 12 October 2014!

It’s time to get your bikes dusted off and start your training for KwaZulu-Natal’s premier cycle race — and with its newly announced sponsor, Tsogo Sun, it means a return to the very popular finish — the beautiful Suncoaston Durban’s Golden Mile on Sunday, October 12 ... 

“We are proud to announce that Tsogo Sun – South Africa’s leading hotels, gaming and entertainment company, with over 90 hotels and 14 entertainment destinations across South Africa, Africa and the Seychelles – will be sponsoring this year’s Amashova Durban Classic. This exciting new partnership means bringing together one of KwaZulu-Natal’s proudest brands and what is undoubtedly this province’s premier cycling event,” said Annie Batchelder, who heads up the race organisers, Right On the Night.

With this change comes a whole heap of new attractions for spectators and cyclists alike. For starters, there is the reintroduction of the 1km and 5km mini Shova kids’ race which was always a big hit amongst families and littlies alike.

Another big news item for the Tsogo Sun Amashova Durban Classic 2014 will be the exciting criterium lap race, which is sure to draw cycling enthusiasts. This exhilarating cycling is a must for spectators as well. To add to this, the Amashova have also recently become part of the UCI world cycling tour which is sure to attract top seeded national and international riders, giving the race the international status it deserves. 

Tsogo Sun & Amashova are excited about the relationship with Malcolm Lange, owner of Lange Sports. The Amashova event has been very close to Malcolm's heart over the years, since he has won it 6 times, and at the age of 17 for the first time. The partnership with Lange Sports brings experience in cycling, vision and know-how to our relationship and involvement with the event. Lange Sports is a sports sponsorship management company that specialises in connecting brands with appropriate properties to maximise brand reach across various consumer touch points.

For those who are also unprepared or not quite ready to tackle the full 106km Tsogo Sun Amashova Durban Classic, then there’s the 65km half challenge and a 35km fun ride starting from Hillcrest – which promises to be a fun and ‘healthy’ day out for all. 


Remember, online entries close on Monday, September 8th at 4pm. For further information or to register, log on to www.shova.co.za or call the Shova organisers during office hours on 031 312 8896. 

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