Tuesday, 29 July 2014

Call It Spring: SS2014 Collection

CALL IT SPRING’s cast of characters have gone emoji crazy in the Spring 2014 Marketing campaign. Follow our downtown kids as they explore the nerve centre of L.A., turning their Instagram’s and Tumblr’s into an automatic scrapbook, one emoji at a time. It’s an emoji filled world out there; let us be your guide ...

“When words and pictures aren’t enough, emoji’s are how we communicate” says Vanda Dafatri, Art Director for CALL IT SPRING. “The campaign plays off today’s social culture, where tricked out selfies and layers of smiles, stars and cat heads are the norm.” 

Some of my Favourite Pieces:

Handbag R349.00
Left: iPhone cover R99.00
Right: Watch R399.00

Lewis Porte R399.00

Left: Seveven R499.00
RightScarf R169.00

Clutch bag R349.00

Season after season, the CALL IT SPRING campaigns follow a group of friends on everyday adventures. Filled with idiosyncratic moments, these journeys help them carve out their identities and discover what it means to be unique. Always taking a personal and poetic angle, CALL IT SPRING's campaigns play on the thoughts and dreams of this generation, catering to their need of individuality. 

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