Thursday, 9 October 2014

Marques' Almeida X Topshop

TOPSHOP is proud to announce it is working with design duo MARQUES’ ALMEIDA for the first time this season. The collection will launch worldwide on 9 October 2014 with pieces that stay true to the designer’s identity that has made waves through London Fashion Week the last two seasons. Fabric-led separates and basics create the perfect 90’s inspired wardrobe, where mixing high and low provides a youthful, raw and effortless approach to style ...

“This collaboration with TOPSHOP was one of the most fun things we’ve worked on. We’ve always focused our research around teenagers and what we call the “ youth code” of dressing since we started the brand, working on this collection meant we could go back and dig deep into those archives, finding old editions of i-D and The Face, Corinne Day and Kate Moss shoots. Sofia (Marta’s sister) and our friends played a big part in forming this collection, as it was all about what we really want to wear! We can’t wait to see the end result in stores and online!” 


MARQUES’ ALMEIDA's signature fabric features heavily and is non-stretch in deep indigo and bleached-out blues and whites. Raw edges and a cut-out of the designer’s logo feature, creating a frayed effect. Boxy A-line dresses, straight leg jeans, shorts, skirts, tunic tops, oversized jackets, parkas, plus a bucket hat and rucksack all feature, with standout pieces ripped to emulate an animal print effect.  

Ribbed Knitwear 

Turtleneck dresses, mid-length skirts, vests, polo shirts, cardigans, jumpers and straight-leg trousers in a lightweight rib knit are designed to be worn together and add colour to the collection in a palette of lime, turquoise, fuchsia and navy. 

Silk Georgette & Taffeta 

Adding a luxury element to the collection, the bright palette continues across a selection of silk pieces. Georgette is layered and relaxed creating a tiered effect in mid-length dresses, camisoles and long-sleeved blouses. Taffeta pieces are structured and provide a foil like sheen on blazers, blouses, miniskirts and wide leg trousers. 

The campaign imagery has been shot by Marta Marques and features a group of friends, including the designers’ muse; Marta’s Sister, Sofia Marques. The collection has the biggest international stockist distribution of any designer collaboration and will be going into 68 stores. 

Kate PhelanTOPSHOP's Creative Director Comments: 
MARQUES’ ALMEIDA have given the TOPSHOP girl a window into their super cool world. This collection brings everything that is modern and fresh about the design duo. 90’s, grunge and youth are referenced and the MARQUES’ ALMEIDA signature look is brought together perfectly.” 

The MARQUES’ ALMEIDA collection will only be available at the TOPSHOP Sandton City store. This exclusve collection will launch globally on 09 October 2014.

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