Wrangler Launch

photo credit: Marina Brokorenko

Thursday Night was the official Launch of Wrangler in Jozi CBD. It was a Star-studded event in the Beautiful Turbine Hall filled with Beautiful People and Authentically Hot Denim ... 

Being one of the 3 biggest denim brands in the world, Wrangler has an impressively rich heritage which encapsulates the spirit of freedom and being yourself. 

photo credit: Marina Brokorenko

Worn by the likes of David Bekham, and Rhianna means they make a pretty good pair of jeans which you'll look good in too.

A Bit About Wrangler:

Founded in the USA in 1904, Wrangler was originally named “Blue Bell” and has its roots in workwear. It was renamed Wrangler, meaning “working cowboy”, in 1947 and focused on delivering denim innovation and authentic craftsmanship devoted to its denim heritage. The iconic Wrangler stitch is the signature of Wrangler, distinguishing it from the “Lazy S” of LEE and the “double arcuate” of Levi’s. 

After seeing the impressive range on the runway, and being at the wonderful launch event,  I can't wait to get my own pair of Wrangler jeans. You can buy them at the end of July, 2012, in selected Stuttafords stores. 

Me and my Sis at the Launch