Wednesday, 20 February 2013

H&M's Secret Garden

H&M’s Spring 2013 Conscious Campaign lensed by Camilla Akrans and starring French model and musician Vanessa Paradis is filled with enchantment! ... 

The 40-year-old former flame of Johnny Depp is the first celebrity face to front the campaign for the Swedish giant's environmentally-aware line of clothing. 

The new collection will feature sustainable materials such as organic cotton, recycled polyester and Tencel; and will hit stores this March 2013.

To coincide with the new campaign announcement, H&M is launching a Conscious garment collection initiative, enabling customers to bring unwanted clothing (from any brand) into any H&M store in the UK and Ireland for recycling! Shoppers will receive an H&M voucher in exchange for each bag - with a maximum of two bags per customer, per day. The move marks the first time that any high street store has promoted and rewarded recycling to such a scale, with the aim of preventing unwanted clothing from ending up in landfill sites.

Well, now I'll need to wait until the new collection hits stores in March to get the same look.

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