CALL IT SPRING, a mecca for killer shoes and accessories, has been selected as the official shoe and handbag sponsor of Miss SA 2014 . The recent rebrand of one of South Africa’s most celebrated beauty pageants has fashioned a modern and impactful campaign; promising an outstanding event this Sunday 30 March 2014 ...
The youthful and inspirational spirit of Canadian brand, CALL IT SPRING resounds with that of Miss SA 2014, making it a significant brand collaboration. The perfect go-to for today's most coveted trends, with equally pretty price-tags, CALL IT SPRING defines itself as the inspiration you feel when putting together a new look; the creativity of flirting with fresh styles. It's about discovery and freedom and making your fashion a show-and-tell for who you are; the perfect companion to the unique journey of the country’s most exceptional young woman.
CALL IT SPRING will be the sole shoe sponsor of the Miss SA crowning ceremony, to be held at the Sun City Superbowl. Each of the 12 finalists will wear 3 different pairs of CALL IT SPRING shoes together with different pageant outfits showcased throughout the evening. Both MCs will also be wearing CALL IT SPRING footwear on the night.
The Miss SA winner will be sponsored by CALL IT SPRING throughout her year-long reign. Both CALL IT SPRING footwear and handbags will be worn by Miss SA 2014 to all of her official appearances as well as to the Miss Universe pageant. The 1st and 2nd Miss SA Runner Ups will each receive CALL IT SPRING Gift Cards.
CALL IT SPRING launched in South Africa in March 2012, adding to the more than 300 CALL IT SPRING stores located in 20 countries around the world. CALL IT SPRING has stores in Johannesburg, Pretoria, Mpumalanga, Cape Town and Durban.