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| Photo Credit: Simon Deiner / SDR Photo |
I never imagined the day that I would see Pretoria Portland Cement's (PPC's) name at a Fashion Show, but then Suzaan Heyns decided to do a unique collaboration with the Cement Company to take her Label's Architectural Signature to a whole new Level ...
To set the mood, the show began with a short video accompanied by Industrial-like music playing in the background.
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| Photo Credit: Simon Deiner / SDR Photo |
I couldn't help but wonder how Suzaan was going to implement Cement within her range. However, once I saw that Actual Fabrics had been dipped into Cement and moulded to create structured Capes, Scarves and Panels within the garments — did I finally understand the Sheer Brilliance behind the Collection.
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| Photo Credit: Simon Deiner / SDR Photo |
Each Outfit that made its way down the Runway was more interesting than the previous, and I felt Q-rious as to how Cement would be implemented in the outfits to come — how the barrier between Fashion and Industrial Materials would collide to create new possibilities within both industries.
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| Photo Credit: Simon Deiner / SDR Photo |
The Colour Pallet included a variety of Cement-Grey's mixed in with soft Nudes, Pastels and Taupes. I personally loved the juxtaposition of the sheer, lightweight flowing fabrics with the solid, structured Cemented-Fabrics. The Architectural Sentiment had a Feminine twist, with concepts derived from Avante Garde Ideals and Classic Silhouettes.
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| Photo Credit: Simon Deiner / SDR Photo |
The Cemented-Fabrics were made with such skill, that at times (I must admit) I had to really take a close look, to see which items had been Cemented and which were not.
The Range also included Menswear that I always enjoy seeing on the runway (not only for the sake of the Good-looking Male Models).
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| Photo Credit: Simon Deiner / SDR Photo |
Scarves and Snoods were Cemented on the Menswear side, and these were my favourite Accessories from the entire collection (so much, that I may be going to buy some PPC Cement and recreate some scarves of my own)
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| Photo Credit: Simon Deiner / SDR Photo |
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| Photo Credit: Simon Deiner / SDR Photo |
The Makeup contoured the faces of the models while Cement-like smears made their appearances on the models face's and hair-line, to further incorporate the PPC brand.
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| Photo Credit: Simon Deiner / SDR Photo |
Suzaan Heyns said in a press-release regarding this collaboration: "I have always wanted to become a sculptor and approach Fashion like an art, using fabric as my medium. This collaboration has inspired me to work with cement as a new fabric. It has been an incredibly creative process, the result is a unique sculptural collection."
The Range has a strong allure of art and showcases Heyns' conceptual ability and originality, with each garment having a strong Sculptural Element.
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| Suzaan Heyns with her Army of Cemented Models Photo Credit: Simon Deiner / SDR Photo |
Personally, my Favourite show from the entire Evening and a Highlight Show from SAFW. This Collection is definitely yet another reason why Suzaan Heyns is 'Untouchable' in her Portrayal of Fashion.
If you are Q-rious to see Suzaan Heyns' Autumn/Winter 2012 Ad Campaign, click here or see the Video Footage from the Summer 2012/13 show below:
Visit Suzaan Heyns' Webpage, for more info on the Designer and her Label.
very interesting concept.. :D
ReplyDeleteThis was definitely my favourite show :)
DeleteThanks for the visit Taryn!
♥ Marina B
http://q-riouser-and-q-riouser.blogspot.com/