Sunday, 1 April 2012

Suzaan Heyns: 'Cemented' in Fashion

Photo Credit: Simon Deiner / SDR Photo
I never imagined the day that I would see Pretoria Portland Cement's (PPC's) name at a Fashion Show, but then Suzaan Heyns decided to do a unique collaboration with the Cement Company to take her Label's Architectural Signature to a whole new Level ...

To set the mood, the show began with a short video accompanied by Industrial-like music playing in the background. 
Photo Credit: Simon Deiner / SDR Photo
I couldn't help but wonder how Suzaan was going to implement Cement within her range. However, once I saw that Actual Fabrics had been dipped into Cement and moulded to create structured Capes, Scarves and Panels within the garments — did I finally understand the Sheer Brilliance behind the Collection.
Photo Credit: Simon Deiner / SDR Photo
Each Outfit that made its way down the Runway was more interesting than the previous, and I felt Q-rious as to how Cement would be implemented in the outfits to come — how the barrier between Fashion and Industrial Materials would collide to create new possibilities within both industries.
Photo Credit: Simon Deiner / SDR Photo
The Colour Pallet included a variety of Cement-Grey's  mixed in with soft Nudes, Pastels and Taupes. I personally loved the juxtaposition of the sheer, lightweight flowing fabrics with the solid, structured Cemented-Fabrics. The Architectural Sentiment had a Feminine twist, with concepts derived from Avante Garde Ideals and Classic Silhouettes.
Photo Credit: Simon Deiner / SDR Photo
The Cemented-Fabrics were made with such skill, that at times (I must admit) I had to really take a close look, to see which items had been Cemented and which were not. 

The Range also included Menswear that I always enjoy seeing on the runway (not only for the sake of the Good-looking Male Models). 
Photo Credit: Simon Deiner / SDR Photo
Scarves and Snoods were Cemented on the Menswear side, and these were my favourite Accessories from the entire collection (so much, that I may be going to buy some PPC Cement and recreate some scarves of my own)
Photo Credit: Simon Deiner / SDR Photo
Other Accessories included Bold Statement Necklaces and Bangles, and Clutch Bags.
Photo Credit: Simon Deiner / SDR Photo

The Makeup contoured the faces of the models while Cement-like smears made their appearances on the models face's and hair-line, to further incorporate the PPC brand. 
Photo Credit: Simon Deiner / SDR Photo

Suzaan Heyns said in a press-release regarding this collaboration: "I have always wanted to become a sculptor and approach Fashion like an art, using fabric as my medium. This collaboration has inspired me to work with cement as a new fabric. It has been an incredibly creative process, the result is a unique sculptural collection."

The Range has a strong allure of art and showcases Heyns' conceptual ability and originality, with each garment having a strong Sculptural Element. 
Suzaan Heyns with her Army of Cemented Models
Photo Credit: Simon Deiner / SDR Photo
Personally, my Favourite show from the entire Evening and a Highlight Show from SAFW. This Collection is definitely yet another reason why Suzaan Heyns is 'Untouchable' in her Portrayal of Fashion.

If you are Q-rious to see Suzaan Heyns' Autumn/Winter 2012 Ad Campaign, click here or see the Video Footage from the Summer 2012/13 show below:

Visit Suzaan Heyns' Webpage, for more info on the Designer and her Label.


  1. Replies
    1. This was definitely my favourite show :)

      Thanks for the visit Taryn!

      ♥ Marina B