The new H&M campaign for Autumn 2012 featuring Lana del Rey has finally been revealed and the looks are as covetable as I had expected them to be. Take a peek at the New Season looks endorsed by the Diva ...
Rumours first emerged of the pairing in June, but the company refused to comment at the time. The 26-year-old singer is now confirmed to be the face and voice of the brand and will star in its Autumn/Winter 2012 campaign, as well as its Christmas adverts, all shot by Inez van Lamsweerde and Vinoodh Matadin.
"We were looking for a style icon and singer to model our autumn/winter 2012-13 collection and Lana Del Rey was the perfect choice," said H&M PR manager Chloe Bowers. "We think she shows our fall fashion in a very inspiring way. The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn's silhouette."
The clothes are Modern and Feminine but with an attitude as well as a much expected 60s-vibe — which will be the perfect element to add to your wardrobe to make your New Season looks STAND-OUT.
Del Rey will also appear in a TV advertisement for the brand and will record the 50s song Blue Velvet for the occasion. The mini film will be released on September 19.
All I can say, is all you Lovely Readers who have an H&M near you, aren't you lucky? — For the rest of us in South Africa ... H&M, when will you be making your way to SA? *hint hint*
Photos courtesy H&M