This holiday season, GUESS will introduce its new advertising campaign featuring the multiple award-winning, Bollywood icon, Priyanka Chopra, appearing in the brand’s signature black and white style shot by Bryan Adams ...
Priyanka, a former Miss World, actress and recording artist, is one of the most recognized and celebrated talents in India and International cinema.
Guided by Paul Marciano, Creative Director for GUESS? Inc., and shot by former GUESS collaborator and musician, Bryan Adams, the campaign captures Priyanka’s free-spirited glamour in a collection of signature black and white photographs. In the campaign, Priyanka portrays a movie star at home in an elegant Mediterranean villa wearing some of the season’s most stand-out dresses.
“Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model,” said Marciano. “Priyanka reminds me of the young Sophia Loren and the top actresses of the 1950s. With the Indian movie industry exploding on a global stage, and GUESS having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.”
Look for the GUESS holiday campaign in December issues of top South African fashion and lifestyle magazines.