Tuesday, 11 September 2012

Legit: Celebrating a Decade of Trendy Fashion

LEGIT, a member of the Edcon Group and one of the most Popular clothing brands in the country is, celebrating 10 years in the clothing industry! The celebrations coincides with the launch of this year’s Face of Legit summer campaign ...

Face of Legit, is a key campaign in the brand’s promotional calendar and has featured celebrities such as Noni Gasa, Bonang Matheba, Zizo Beda, Sade Gilberti and Minnie Dlamini in recent years. So this year, to turn the campaign on its feet for their 10-year celebration LEGIT has hand-picked 2 relatively unknown young models to be the faces of the exciting summer campaign! 

Tshego Sekgoe and Refilwe Modiselle have been selected as the Faces of Legit 2012 and were officially introduced to the public at tonights Glitzy Gala, held at the Theatre on the Track in Kyalami. 

Tshego Sekgoe (Right) and Refilwe Modiselle (Left)

Tshego is SA’s First Black Playmate and embodies the essence of the vibrant, youthful brand. 

Refilwe, also known as “Fifi” is Africa’s First Working Albino Model an ardent Blogger and Writer. Young, vivacious and unique, she personifies all the qualities of the LEGIT brand. 

“This year, we wanted to do something totally different and unexpected. Legit has grown phenomenally over the years and we are looking forward to celebrating a decade of success. The two models are every bit, the Legit girl and we look forward to working with them”, says Ocean NgobeniLEGIT Brand Manager. 

The 2 new Faces of Legit, will showcase the brand’s summer range in style magazines and will also be part of the “Don’t tell me what to wear” advertising campaign for the season. 

LEGIT has evolved in the past decade and has grown even stronger in a very competitive market. Constantly striving to bring their consumers the hip affordable clothing, earlier this year, they collaborated with SA’s fashion power house David Tlale on the winter range aptly named, Van Der Tlale (VDT)

“Legit has a number of exciting projects in the pipeline but the details will be revealed in due course , so our customers should be on the look-out as we will once again bring out an exclusive guest - designer for our “December Glamour Range”, so watch this space”, concluded Ocean. 

The latest summer range, titled: Don’t Tell Me What To Wear (DTMWTW) is definitely their Hottest Summer range yet ... so make sure to update your wardrobe for the Summer Season with a few essential (and affordable) pieces from this Trendy Store!

1 comment:

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