Photographer Antonio Zuddas and Designer Giovanni Castelli have created a New Fragrance Concept based on blood types. Castelli says that it was a fascination with the substance he calls “the river of life” (and not a vampire obsession as most would assume).
Zuddas and Castelli found that the four most common blood types provide a map of human evolution: Since "O" was the first to develop, its corresponding scent is the most animalistic and visceral; "AB", the latest, is represented as synthetic and chemical; in between are A (a green spritz) and B (woodsy and spicy). All four have one note in common: a hint of the metallic taste of (true) blood.
From the depths of the Earth.
Head Notes: Thyme, Raspberry
Middle Notes: Cyperus, Esculentus, Rose hips
Base Notes: Leather, Birch, Cedar Wood, Metallic Notes
Middle Notes: Tomato Leaves, Basil
Base Notes: Star Anise, Metallic Notes
A brave traveller keen to explore the unknown.
Head Notes: Red Apple, Black Cherry
Middle Notes: Arthemisia, Pepper, Pomegranate, Black Tea
Base Notes: Patchouli, Teck Wood, Metallic Notes
AB – Uninhibited and Visionary.A loner chemist stumbling upon unavoidable changes.
Head Notes: Aldehydes, Aluminium, Slate
Middle Notes: Pebble, Aqua
Base Notes: Cedar Wood, Metallic Notes
The Blood Concept fragrances are Unisex and available in 40ml ‘Dropper’ Bottle (£115) and 60ml Spray Bottle (£98)
If you are Q-rious to find out more on this Concept Fragrance, click here.