Tuesday, 3 January 2012

Blood Thirsty Scents? ...

Photographer Antonio Zuddas and Designer Giovanni Castelli have created a New Fragrance Concept based on blood types. Castelli says that it was a fascination with the substance he calls “the river of life” (and not a vampire obsession as most would assume).

Zuddas and Castelli found that the four most common blood types provide a map of human evolution: Since "O" was the first to develop, its corresponding scent is the most animalistic and visceral; "AB", the latest, is represented as synthetic and chemical; in between are A (a green spritz) and B (woodsy and spicy). All four have one note in common: a hint of the metallic taste of (true) blood.

O – Carnal and Primitive.
From the depths of the Earth.

Head Notes: Thyme, Raspberry
Middle Notes: Cyperus, Esculentus, Rose hips
Base Notes: Leather, Birch, Cedar Wood, Metallic Notes

A – Green and Aromatic.
Reflects a symbiotic relationship with nature.

Notes: Green Garden
Middle Notes: Tomato Leaves, Basil
Base Notes: Star Anise, Metallic Notes

A brave traveller keen to explore the unknown.

Notes: Red Apple, Black Cherry

B – Nomadic and Eclectic.
Middle Notes: Arthemisia, Pepper, Pomegranate, Black Tea
Base Notes: Patchouli, Teck Wood, Metallic Notes

AB – Uninhibited and Visionary.
A loner chemist stumbling upon unavoidable changes.

Notes: Aldehydes, Aluminium, Slate
Middle Notes: Pebble, Aqua
Base Notes: Cedar Wood, Metallic Notes

The Blood Concept fragrances are Unisex and available in 40ml ‘Dropper’ Bottle (£115) and 60ml Spray Bottle (£98)

If you are Q-rious to find out more on this Concept Fragrance, click here.

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